Flagship
Custom Dealer Websites
Hand-built on Next.js, not a template. Your brand, your layout, your sales process. Loads fast on a phone in the parking lot.
- Fully custom design
- Mobile-first, built to load fast
- You own the code
Live--:--:--
Built
to Sell
Custom websites, live inventory and lead tools for dealers and retailers who move product. No templates. Built for how your store actually sells.
RV Dealers Independent Auto Used Car Lots Powersports Marine Trailers & Equipment Showroom Retail Multi-Rooftop Groups
What we build
In the spotlight
Every engagement is custom. Pick the pieces your store needs: a full site, a single tool, or the whole pit crew.
Inventory
Live Inventory Feeds
Every unit, synced automatically. Search, filters, walkaround video and the price buyers actually pay, all on one page.
- DMS / feed sync
- Smart search & filters
- Video per stock #
Leads
Lead Capture & Funnels
Forms that ask the right questions and land in the right inbox or CRM, plus landing pages built for one job: getting the call.
- CRM / ADF lead routing
- Landing page funnels
- Instant email alerts
Search
SEO + GEO
Ranked on Google and cited by AI assistants. Structured data on every unit, local pages, and content buyers actually search for.
- Vehicle schema markup
- AI-answer optimization
- Local landing pages
Content
Walkaround Video
Short walkaround videos that sell the unit before the buyer leaves the couch. Tagged by stock number and placed on the listing automatically.
- Short-form walkarounds
- Auto-matched to listings
- Social-ready cuts
Custom toolsTools that
Tools that
find & keep buyers
A website gets you seen. The tools inside it make the phone ring. We build lead-generation and lead-retention tools into your site, as add-ons, or from scratch for problems nobody has solved yet.
Lead Generation
Out-the-Door Estimator
Buyers see a real number, taxes and fees included, and you get the lead the moment they ask for it.
Lead Generation
Trade & Payment Tools
Trade-in requests, payment calculators and pre-qualification flows built into every listing.
Lead Retention
Price-Drop & Saved-Search Alerts
Shoppers save a unit or a search. When the price drops or a match arrives, they hear about it first, and so do you.
Lead Retention
Automated Follow-Up
Timed follow-up sequences that keep your store in front of every lead until they're ready to buy.
AI
AI Sales Assistant
An on-site assistant trained on your live inventory that answers questions at 11pm and books the appointment.
Custom
Built for Your Floor
Lot trackers, sales rotation boards, call logs. If your team has a problem, we build the tool for it.
Example build · Custom tool / add-onBuild my tool
Marketplace, on autopilot.
One example of what we build: an autoposter that turns your sales team into your marketing team. It posts dealer inventory to Facebook Marketplace in under 30 seconds per unit, with consistent listings every time. Marketplace becomes a primary lead channel instead of an afterthought. We can build it into your site, run it as an add-on, or build something new for your store.
<30sPer listing
BillionsDaily Facebook users
Any inventoryRV · Auto · Boat · Moto
Listing live in 00:00:27
Drive your inventory
Your lot closes at 7.
Your website doesn't.
Most buyers have shopped your inventory before they ever call. We build the site that wins that late-night scroll: fast pages, honest pricing, walkaround video and a clear next step on every unit.
Featured build
On the podium
Galpin RV
A ground-up rebuild of an RV dealership's website: every listing rebuilt on a fast Next.js stack, with tools the legacy site never had.
- 01Full inventory rebuild
- 02Advertised-price clarity
- 03Out-the-door estimate
- 04Walkaround video per unit
GALPIN RV
▶ Walkaround video
STOCK # R0000 · NEW2026 Travel Trailer 26BH$31,490Internet price + doc fee. Plus tax, title & reg.Get my out-the-door priceRequest a showing
Length29' 6"
Dry weight5,480 lb
Sleeps8
Slides1
Race program
Green flag to launch
A typical custom dealer site goes from first call to live in about six weeks.
Week 1
Discovery
- Walk the lot and sit with your sales team
- Audit your current site, feeds and lead flow
- Map where buyers drop off
Who we build forCategories
Categories
on track
Retailers of every size, from a single used-car lot to a multi-rooftop group. If you sell inventory, we build for you.
- 01RV DealersFloorplans, sleeps, dry weight, tow ratings: specs that sell.
- 02Independent AutoCompete with the big groups without OEM vendor lock-in.
- 03PowersportsATVs, UTVs and bikes with fast-moving seasonal inventory.
- 04MarineBoats and engines with spec-heavy listings and long buying cycles.
- 05Trailers & EquipmentCargo, utility, and ag inventory buyers can filter.
- 06Showroom RetailFurniture, hot tubs, outdoor living: any store that sells big-ticket items.
Head to head
Stock vs. custom
| Template Website Vendor | Retailer Marketing | |
|---|---|---|
| Design | Same template as the store down the road | Built from scratch for your brand |
| Speed | Bloated page builders | Next.js on a global edge network |
| Pricing display | Whatever the template allows | Your pricing rules, incl. out-the-door |
| Lead tools | Generic contact form | Custom tools built around your sales process |
| AI search (GEO) | Not on the roadmap | Structured for AI answers from day one |
| Ownership | Rented and locked in | Your code, your domain, your data |
Pit wall
Questions?
Who is Retailer Marketing for?
Retailers that sell inventory: RV dealers, independent and used auto dealers, powersports, marine, trailer and equipment dealers, and showroom retailers. We work with single-location stores through multi-rooftop groups.
Can you connect to my inventory system?
Yes. We pull from your DMS, inventory feed, or existing website and keep the new site in sync automatically, so you never enter a unit twice.
Do I own the website?
Yes. The code, the domain and the lead data are yours. No long-term lock-in.
Will I lose my Google rankings when we switch?
No. We map every old URL to its new home with permanent redirects, and the new site launches with structured data and faster load times, which both help rankings.
What is GEO?
Generative Engine Optimization: structuring your site so AI assistants like ChatGPT, Google AI Overviews and Claude can understand your inventory and recommend your store when buyers ask.
Can you build a tool that doesn't exist yet?
That's the specialty. Our tools come from time spent on real sales floors. If your team keeps hitting the same problem, we'll scope a custom tool to fix it.
Lights out.
Let's build.
Tell us about your store. You'll get a straight answer on what we'd build, how long it takes and what it costs. No pressure, no template pitch.